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This copy is very much different to the copy I write for Gaydar, I changed the tone to a more corporate voice to show how important the community work we do is.And to be taken seriously for the partnerships we get involved in.This was a blog post to introduce the Gaydar Girls blog.My aim was to make it personal and give the audience something to connect with.Obviously there’s the support for the LGBT community by a major company – which is always welcomed.But more importantly it’s a very clear message to their users and the rest of the world: this is what we stand for. This was a guest post for Signarama and their Signwriters Blog series: As I sit relaxing before the day of my second last event for 2011, there’s always that little niggly worry of What happens if my speaker/celebrity/headliner decides not to come…?Particularly as the public perception is that the company doesn’t care for women or doesn’t contain any women.
The ladies enlist the help of a wedding planner to produce their elegant affair but just as Nikki's nerves begin to subside, Jill's anxiety skyrockets when she sees the price tag attached to their dream nuptials.The most successful digital PR initiative I’ve seen to date.I wrote the following copy with statistics collected from 4,000 Gaydar guys.The Real L Word is an American reality television series aired on the cable station Showtime, where it premiered on June 20, 2010.The show was created by executive producer Ilene Chaiken and Magical Elves Productions, following the success of the television drama The L Word also created by Chaiken.Another post for Gaydar, this time focusing on the Corporate Social Responsibility work that Gaydar undertakes.I’m one of four in the CSR committee, unfortunately I wasn’t involved at the start of the project but it’s still been great to see the results.In the drive to get relevant content on our blog and grassroots SEO, I made contact with a PR agent in the USA that could help put me in touch with lesbian celebrities.This interview was recorded in the old Gaydar Radio recording studios which made the audio much better quality than previous interviews. This picture is doing the rounds on the internet and it’s brilliant for all sorts of reasons.‘Share The Love’ was an online competition asking participants to share their favourite party image.Participants then had to share and acquire votes from friends and family to win.