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However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels. Like many search engines and web directories, Yahoo added a web portal.

By 1998, Yahoo was the most popular starting point for web users, It also made many high-profile acquisitions.

Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360°, Delicious, Flickr, and Yahoo Buzz.

Yahoo closed Yahoo Buzz, My Blog Log, and numerous other products on April 21, 2011.

The company struggled through 2008, with several large layoffs.

The announcement reportedly signified a changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquired start-up Internet companies that generated low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities.

The Wall Street Journal stated that the purchase of Tumblr would satisfy Yahoo's need for "a thriving social-networking and communications hub." Data collated by com Score during July 2013 revealed that more people in the U. visited Yahoo websites during the month than Google; the occasion was the first time that Yahoo outperformed Google since 2011.

Yahoo partners with numerous content providers in products such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo!

Answers and Yahoo Games to provide news and related content.

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